Having worked with public relations and media presence across Global & EMEA, I created a playbook with practical guidance for strategy planning and hands-on execution.

It's critical to position your service as thought leader, especially when you aim to provide unique services that shows deep understanding of your customers - just like mother to a child, it's always reliable and trust-worth when you know your customer better than they do. To do so, from the content messaging and positioning, media channel selection, timing are all crucial, and finally the KPI tracking - it's all covered in my playbook.

Co-coordinated an exclusive VIP partner event across the EMEA region with 300+ guests from 40 countries. I created a detailed timeline to allocate tasks and projects to internal teams and travel agencies, finalized the venue and resort setup and design, and arranged logistics for booth exhibitions. I also worked with sales managers to manage the guest list, taking cultural differences across countries into account.

The event helped share our vision, solutions, and long-term strategy with partners from diverse industries. It strengthened credibility and trust among partners and increased cooperation on co-marketing initiatives.

I worked with the Engineering, Product, and Sales teams to define the USP and value proposition, and created clear, practical content (such as demo videos and in-app animation guides) to help users adopt new tech features and see their value in daily use.

**Note: This is a public product assets and does not include confidential information. Please contact me directly if you’re interested in B2B SaaS strategies.

I designed and launched the 2020 global branding campaign, driving a 72% YoY search increase and contributing to 30% revenue growth (~$12.8 billion) for PC + software in 2021.

This was a full-funnel marketing campaign across EMEA, APAC, and the Americas, supported by a full set of marketing assets and a playbook that guided local media strategy planning and activation across different countries. The media strategy started with light, awareness-driven storytelling, followed by ongoing engagement to build the pipeline, and gradually moved to product-focused messaging that supported direct conversion.

**Note: feel free to contact me if you’re interested in full product marketing scope-of-work, including B2B SaaS solution, branding strategy, and hands-on execution.

Launched new products & developed product positioning, messaging frameworks, and sales enablement materials including GTM guides, launch toolkits, and training sessions for regional marketing and sales teams.

**Note: feel free to contact me if you’re interested in full product marketing scope-of-work, including B2B SaaS solution, branding strategy, and hands-on execution.

I aligned the communication strategy around a clear objective that all departments agreed on: helping the target audience recognize and feel confident about the performance improvements.

To achieve this, I developed five messaging pillars that translate complex system optimization into clear, user-focused value. These pillars became the foundation of a scalable content framework, enabling consistent storytelling across multiple touchpoints—including core messaging systems, visual narratives, infographics, webpage content, social assets, and video guides.